Vue came to us with the task of creating a set of HTML5 banners to coincide with the opening of their new West End cinema. We repurposed their video campaign within different format constraints, matching their animation style to maintain a consistent online campaign. The banners were then served as part of a homepage takeover on various websites.


To make sure the banners matched up accordingly with the rest of Vue’s campaign we repurposed the supplied assets within After Effects. We were then able to arrange these nicely across the various banner sizes. The text animation was matched by creating outlines of the letters and masking them out against a white layer.

For the taller and narrower of the banner formats we cropped the video footage to best serve the aspect ratio of the banner.