Tech 21 are one of the few third party mobile accessory brands to be Apple approved, and sold exclusively through, so we were naturally excited to collaborate with them on a series of OLA and OOH creatives aimed at promoting their line of mobile phone protection cases.

Working with the talented 3D Animators at media agency Tug, we manipulated an existing creative to show a mobile phone falling through the air, but turning as it fell to show varying angles and sides of the phone, giving a fuller sense of 3D throughout.

The animation was combined with some witty tongue-in-cheek copy which resulted in a clever and impactful creative, which translated particularly well through the Out of Home platform, where we were able to make use of multiple escalator screens and show the phone literally ‘falling down the stairs’.

Agency: Tug
Medium: Online Advertising & Digital Out of Home