Working alongside Mother we created a set of online creatives to coincide with the launch of Nokia’s new range of Android phones. The creative was based on their print and video creative which was repurposed to work across a variety of different formats. The animation had to be fluid and be faithful to the original vision of the videos. We were able to faithfully reproduce the animation in HTML5 to create a striking campaign.

Agency: Mother
Medium: OLA Banners

Each of the layouts contained a large scene of the phones laid out. Essentially the banner size would be a window into this scene. With all the phones laid out the animation had to be fine tuned to move fluidly from the first frame to the resting end frame. This required a good eye for the animation path so that everything stays in frame throughout the sweeping motion.