NHS – BLEED FOR ENGLAND
This year, the NHS launched the ‘Bleed for England’ campaign as part of their ‘Blood Week’ initiative, aimed at encouraging more people to become blood donors – a project that we were honoured and happy to be involved in. Coinciding with the 2015 Rugby World Cup, they collaborated with the England Rugby Team to create a series of striking ads, using the popularity of Johnny Wilkinson and others to help spread awareness.
Agency: Mullen Lowe
Medium: Online Advertising
Using the current campaign artwork, we created a series of ‘direct response’ OLA, beautifully animating the movement of traditional English roses and droplets of blood that slowly gather and reveal the faces of the England players.