For the 2017/18 Run By You Community Awards, we had to raise the bar for giffgaff in a different way altogether. The latest winner’s needed to be recognised with personalised content once again, but it had to be bigger, better and more ‘outside the box’ than previous years.


We decided that filmed content would go one better than graphic animation this time round, and drew inspiration from our previous ‘Worth the Wait’ creatives from earlier in the year. We wanted to create something visually captivating, but it also had to reflect the collaborative spirit of giffgaff’s ‘Run By You’ community and celebrate 8 individual winners for their annual awards.


Using the ‘Rude Goldberg’ methodology, we eventually created eight individual contraptions, that each triggered a series of intricate actions before revealing the winner of each award. Working with talented production house, Studio Augmenta, we designed the set ups and colour palettes to match brand guidelines, and shot the entire eight sequences in a day.


Agency: giffgaff
Medium: Film and Animation

It proved to be one of the most challenging but rewarding pieces we have ever produced, and was another total ‘first’ for the team.  The final creative was received well by giffgaff’s audience, with numbers of community members commenting on how incredibly unique the film was.

The behind the scene photos give a small insight into the preparation involved each of these films.