FUJITSU – DIGITAL DISPLAY CAMPAIGN


We were approached by mcgarrybowen UK and technology giants Fujitsu to create a suite of HTML5 banners for their latest global creative campaign. Using a current campaign video as a template, we created a series of ‘direct response’ HTML5 banners, carefully replicating much of the animations that were present in the film, within the digital banners.

Quality control was a necessity, with the final suite of banners spanning three different creatives (Global Supply Chain, Healthcare and Education), seven languages including Thai and Mandarin, and a variety of host site specifications and brand guidelines.

Agency: McGarry Bowen
Medium: Online Advertising

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