If you had 24hrs in Copenhagen, what would you do and how would it look? That was the question posed to us by online travel gurus, Expedia. They wanted to change the way in which people decide where to go on their travels – by giving them the closest look possible at a potential destination, and transporting them straight to the location.

To bring this vision to life, we teamed up with production agency Archer’s Mark and director Robin Mason to create a fully interactive video that allows users to create their very own travel experience.



To build the video we reached out to Copenhagen’s local experts and influencers to ask them to recommend their favourite food, culture and nightlife hotspots. Those places were then captured carefully on film, with the team shooting and curating from a first person perspective, giving the viewer a full sense of their ‘live’ surroundings.

We then created an interactive base player for each of the videos to sit in, and then using a decision tree methodology, created interactive decision points that would load in the next video dependent upon the user’s choice.

You start the experience at the ‘Visit Copenhagen’ website (link), then begin playing the video on your desktop. From there you pedal your way through the city streets, making decisions along the way that introduce you to different places and activities.

Working with the guys at Archers Mark and Expedia, our aim was to not just give people a flavour of what they could potentially experience in Copenhagen, but also allow them to tailor their very own itinerary of activities.

At the end of the video you can share your tailored experience on social media, with it also being emailed for you to keep should you ever want to visit the city.

The experience was a success amongst consumers, and went on to collect the Gold Award in the Online Video-Travel category at the W3 Digital Awards 2016, which honours creative excellence on the web.

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