This year, Budweiser kicked off their new campaign initiative ‘100% Renewable’, outlining their aim to ensure that every bottle of Budweiser is produced by 100% renewable energy by the year 2021. This includes making every one of the organisations production factories around the world powered by 100% renewable electricity, and transferring their entire delivery fleet over to electricity run Tesla vehicles.

Agency: Budweiser
Medium: Website design & Build

Revolt approached us with their ambitious challenge for the campaign, to help raise awareness and show the brand’s progress to becoming 100% renewable.  Taking the new brand logos and campaign style, we created a slick and interactive microsite that included a ‘live’ global map showing how many factories were converted around the world, and a section where users can calculate their own carbon footprint to see their impact on the environment.  The site’s design and colour palette took inspiration from Budweiser’s updated renewable bottle designs.

The site has recorded high levels of interaction, and will feature a further update to coincide with the Paris Climate Change Week.